A logo is an essential visual element for any brand. It is the face of the company and encapsulates the essence of the brand. A great logo is instantly recognizable and can easily be identified at first glance. It is important for a logo to be able to convey the brand's message and values, as well as its personality and character. A well-designed logo is a crucial component of a successful branding strategy, as it helps to establish brand recognition and awareness. A logo can be in the form of an image or a symbol, or a combination of both, and should be designed with the target audience in mind.

Stationery includes various items such as business cards, note cards, envelopes and portfolios, and it's all about design, function, presentation, and message. Using stationery as a marketing tool has many benefits, including cost-effectiveness, versatility, customizability, ease of use, and effective branding and marketing.

Visual identity is crucial for any brand, as it is what creates a lasting impression in the minds of consumers. The visual identity is not just limited to the logo, but encompasses everything that the customer can see. This includes the color scheme, typography, imagery and even packaging. A well-crafted visual identity can help communicate the brand's values and make it stand out from the competition. Creating a visual identity that resonates with the brand's target audience is crucial for any business looking to succeed in today's competitive market.

Naming is the process of creating simple, memorable and accurate names for objects. It falls under marketing and requires thorough knowledge of what is being named. It is important to ensure that the name is not already taken and does not have any unwanted social, cultural or political connotations.